Crowd Supply works with creators from anywhere in the world, but for everyone, the campaign process is the same. Here’s a comprehensive checklist of everything needed to launch your campaign on Crowd Supply after you have signed your Statement of Work. Your Crowd Supply campaign team will work with you to create and gather this information in your campaign’s repo, turn it into a private campaign page for your review, and refine the campaign page and collateral until it is ready for launch.
Obviously, in order to complete many of the tasks on this list, you’ll need to have some sort of prototype in hand.
For more information, guidelines, and tips on creating this content, visit the Campaign Content Basics page and the other Guide pages referenced there.
This is very important, so we’ve provided several GitHub Issues and other resources to help you. You’ll use your responses to these Issues to generate content for your campaign. To understand our approach to this, take a look at the “Write Your User” page. Specifically, the Issues will ask you:
Used to build your Creator page. For detailed information about creating this content, visit the Campaign Content Basics page.
For each team member, provide:
Once your basic messaging and profile info is in place, we’ll help you create a “Pre-launch Page” that will help generate interest in your campaign before it launches.
This page consists of:
A very short (36 characters max.) name and, optionally, description of your project. E.g., “Superoven 5000: A Smart Phone-Controlled Oven.” The product name will be used to generate the URL for your campaign.
A brief (120 characters max.) description of your project for your project’s campaign tile. Most or all of this content should already be completed in the Messaging Milestone. For more information, see Campaign Content Basics page.
A good quality photo of your project or current prototype.
How you plan to promote your campaign and find your community. Include:
For more information, tips, and ideas for marketing, visit the Marketing & PR page.
Starting and ending dates during which the campaign will collect pledges, pre-orders, etc.
List of weekly or more frequent updates you’ll send out to your backers and followers. For more information, visit the Backer Communications page.
Provide a complete Bill of Materials and accounting of Cost of Goods Sold. This is a necessary prerequisite for determining premiums and pledge levels.
For our fulfillment services, please provide the dimensions and weight of each product.
For each pledge level, include:
Based on your MOQ and COGS. Amount of USD$ you need to raise. For help coming up with this figure, visit the Setting Funding Goals page.
Based on your answers to the Issues in the Messaging Milestone. Use the content you created there to write these sections:
Reference images you want included here by filename.
Check out the Campaign Photography page for tips, advice and requirements for creating high quality campaign still and video imagery.
Videos can include live action, stills, and graphics. Avoid text. Provide the following:
Upload the following images the directory in your repo:
Video Still Filename of a captured image to be shown when your video is not playing.
Main Body Images Filenames of images to include in the main body of the page. Reference these images by filename on your campaign page and elsewhere.
Brand Logo Image Filename of the image to use to represent your team and brand. This image will automatically be included in the “team” section at the bottom of the campaign page.
Other Images Any other images you feel will help illustrate your project.
Make sure your images conform to our image requirements. If Crowd Supply is doing product photography, you will need to supply us with a prototype.
Using Markdown, add the video and images to your campaign page. Make sure you have all the tables, lists, and any other info that needs to go into this page.
The first update to your campaign will be a launch announcement introducing your project.
Plan on an update roughly every week your campaign is underway. There are also a handful of milestones for which updates are mandatory. For more help and advice for connecting with your backers, visit the Backer Communications page.
Use the list of updates made previously to generate your regular campaign updates.
Make sure you keep backers engaged with frequent posts to social media. Visit the Guide page on Engaging Social Media for help and suggestions.
About three days before your campaign ends, post an update reminding people that there’s only limited time left to pledge.
Crowd Supply usually transfers funds to you via ACH. Visit the Guide to learn more about how and when funds are disbursed. To prepare in advance for an ACH transfer, we’ll need the following information:
Visit The Guide to learn more about what happens at the end of a campaign.
Provide backers with regular updates on your manufacturing progress, shipping schedule, etc. In particular, you should have updates for:
Revise your estimated shipping dates so backers have realistic expectations about when they’ll receive their rewards.
Ensure Crowd Supply has tracking info for any packages you send to us or your backers.
If you will be selling your project on Crowd Supply after your campaign, ensure you have calculated your wholesale prices and manufacturing quantities.
Let us know which providers you worked with (testers, manufacturers, suppliers, etc.) on your project.
After your campaign concludes, we’ll ask you to give us feedback on your experience by completing an Exit Survey.
Question not answered here? Contact us to see how we can help.
Before Your Campaign Launches
During Your Campaign
After Your Campaign Concludes
Please send us your feedback on this Guide: firstname.lastname@example.org.