Creator Guide: Campaign Content Checklist

At Crowd Supply, we’ll work with creators from anywhere in the world, but for everyone, the process is the same. So, here’s a comprehensive list of everything you will need to start your campaign on Crowd Supply. One of our campaign experts will work with you to create and gather this information, turn it into a private campaign page for your review, and refine the campaign page until it is ready for launch.

For detailed information, guidelines, and tips on creating this content, visit the Campaign Content Basics page.

The Fundamentals

☐ Brand Name

  • Maximum of 24 characters.
  • This will be used to create your Crowd Supply URL, as in https://www.crowdsupply.com/brand-name/product-name.

☐ Product Name

  • Maximum of 36 characters.
  • This will be used to create your Crowd Supply URL, as in https://www.crowdsupply.com/brand-name/product-name.

☐ Funding Goal

Amount of US$ you need to raise. For help coming up with this figure, visit the Setting Funding Goals page.

☐ Campaign Dates

Starting and ending dates during which the campaign will collect pledges.

☐ Teaser

A brief (120 characters max.) description of your project for your project’s campaign tile. For more information, see Campaign Content Basics page.

Video & Images

☐ Video

  • Filename or URL of your campaign video. Check out our Making a Video page for tips and advice on creating a high quality campaign video.

☐ Images

Provide the following images:

Video Still Image Filename of the image to show when your video is not playing.

Main Body Images Filenames of images to include in the main body of the page. Reference these images by filename in other sections.

Brand Logo Image Filename of the image to use to represent your team and brand. This image will automatically be included in the “team” section at the bottom of the campaign page.

Main Body Content

For tips and help with writing this content, visit the Campaign Content Basics page. Crowd Supply can also provide editorial support.

☐ Product Narrative Text

  • Tells the story of your product.
  • Reference images you want included here by filename.

☐ Manufacturing Plan

  • The logistics of manufacturing your product.
  • Reference images you want included here by filename.

☐ Risks and Challenges

  • Sources of potential problems
  • Reference images you want included here by filename.

☐ Product Specifications

  • Describes the physical and functional characteristics of your product.
  • Reference images you want included here by filename.

☐ Premiums & Pledge Levels

  • List all of your premium and pledge levels. For detailed information about this content, visit the Campaign Content Basics page.
  • Reference images you want included here by filename.

☐ Delivery Schedule

  • Determine how many units of your product are available to backers and the expected ship date.

Creator Details

Used to build your Creator page. For detailed information about creating this content, visit the Campaign Content Basics page.

☐ Brand Description

  • A brief introduction to your brand that will be used for all projects created under this brand.
  • High resolution PNG or JPG file.

☐ Brand homepage

  • URL of your brand’s homepage, if applicable.

☐ Brand/team location

  • Home base of your team.

☐ Team Members

For each team member, provide:

  • Name.
  • Email address.
  • Gravatar account, if applicable.
  • Whether the member is “public” or “private”.

Outreach & Communications Plan

☐ PR/Marketing Plan

How you plan to promote your campaign and draw in the crowd. Include:

  • Press release.
  • PR contact list
  • List of top press targets who’ll be getting a press kit.
  • Launch-day backers list

For more information, tips, and ideas for marketing, visit the Marketing & PR page.

☐ Communication to Backers Plan

List of weekly or more frequent updates you’ll send out to your backers and followers. For more information, visit the Backer Communications page.

Further Details

☐ Project Timeline

Notable dates for this project both in the past and in the future.

☐ Fulfillment Plan

Describe how you will deliver your premiums to backers.


Contact us at info@crowdsupply.com to see how we can help.


Table of Contents

Intro & Overview

Quick Start

Before Your Campaign Starts

Campaign Content Basics

Campaign Content Checklist

How to Get Traffic to Your Campaign

Set Funding Goals

Marketing and PR

Create a Press Kit

Make a Project Video

Writing Style Guide

During Your Campaign

Communicate With Your Backers

Engage Social Media

Order Policies & Procedures

After Your Campaign Concludes

Fulfillment & Logistics

How Are Funds Received?

When are Funds Received?

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