The Crowd Supply Guide: Campaign Content Checklist

Crowd Supply works with creators from anywhere in the world, but for everyone, the process is the same. So, here’s a comprehensive list of everything needed to launch your campaign on Crowd Supply once you have a signed your Statement of Work. Your Crowd Supply campaign team will work with you to create and gather this information in your campaign’s repo, turn it into a private campaign page for your review, and refine the campaign page and collateral until it is ready for launch.

Obviously, in order to complete many of the tasks on this list, you’ll need to have some sort of prototype in hand.

For detailed information, guidelines, and tips on creating this content, visit the Campaign Content Basics page.


☐ Define your Messaging by Identifying Users and Their Use Cases

This is very important, so we’ve provided several GitHub issues and other resources to help you. To understand more, take a look at the “Write Your User” page.

☐ Creator Profile

Used to build your Creator page. For detailed information about creating this content, visit the Campaign Content Basics page.

  • Name (Team, company, or individual creator). This will be used to create your Crowd Supply URL, as in
  • Product Name. This will be used to create your Crowd Supply URL, as in
  • Location (city, state, country)
  • Logo image (high resolution PNG or JPG)
  • Short company description/bio (teaser)
  • Optional: personal URL, long description

☐ Team Members

For each team member, provide:

  • Name
  • Email
  • GitHub username
  • Location (city, state)
  • Profile image (e.g., headshot)
  • Optional: Role in project, Gravatar account.
  • Whether the member is “public” or “private” (visible on campaign page or not).



Provide a complete Bill of Materials and accounting of Cost of Goods Sold. This is a necessary prerequisite for determining premiums and pledge levels.

☐ Funding Goal

Based on MOQ and COGS. Amount of USD$ you need to raise. For help coming up with this figure, visit the Setting Funding Goals page.

☐ Premiums & Pledge Levels

  • List all of your premium and pledge levels. For more information about this content, visit the Campaign Content Basics page.
  • Reference images you want included here by filename.
  • For each pledge level, include:

    • name (e.g., pre-order, early bird, etc.)
    • image
    • delivery schedule (dates and batch sizes)
    • brief description
    • price
    • international shipping surcharge
    • quantity limits, if any

☐ Stretch Goals (if any)


☐ Title

A very short (36 characters max.) name and, optionally, description of your project. E.g., “Superoven 5000: A Smart Phone-Controlled Oven.” The product name will be used to generate the URL for your campaign.

☐ Teaser

A brief (120 characters max.) description of your project for your project’s campaign tile. For more information, see Campaign Content Basics page. Optional:

  • other images
  • other text
  • pre-launch video
  • project updates

Campaign Page Content

☐ Campaign Dates

Starting and ending dates during which the campaign will collect pledges. For tips and help with writing this content, visit the Campaign Content Basics page and the “Write Your User” page. Crowd Supply can also provide editorial support.

☐ Product Narrative Text

  • Based on your messaging developed in the GitHub Milestone. Tells the story of your product: what it is, who will use it, and what problems will it solve for them.
  • Reference images you want included here by filename.

☐ Competitive Matrix

  • A table that compares the major features of your project with its competitors.
  • Include prices, dimensions, power requirements, etc. Browse through some similar projects on our site to see what other creators have done.

☐ Manufacturing Plan

  • The logistics of manufacturing your product.
  • Reference images you want included here by filename.

☐ Delivery Schedule

  • Determine how many units of your product are available to backers and the expected ship date.

☐ Fulfillment Plan

  • Schedule of when and how you will fulfill orders

☐ Risks and Challenges

  • Sources of potential problems
  • Reference images you want included here by filename.

☐ Product Specifications

  • Describes the physical attributes of your product.
  • Reference images you want included here by filename.

☐ Product Features

  • Describes the features and functional characteristics of your product.
  • Reference images you want included here by filename.

Video & Images

Check out our Campaign Photography page for tips, advice and requirements for creating a high quality campaign still and video imagery.

☐ Video

  • Filename or URL of your campaign video. We prefer Vimeo.
  • Videos can include live action, stills, graphics, and text overlays

☐ Still Images

Provide the following images:

Video Still Filename of a captured image to be shown when your video is not playing.

Main Body Images Filenames of images to include in the main body of the page. Reference these images by filename in other sections.

Brand Logo Image Filename of the image to use to represent your team and brand. This image will automatically be included in the “team” section at the bottom of the campaign page.

Make sure your images conform to the our image requirements. If Crowd Supply is doing product photography, you will need to supply us with a prototype.

Outreach & Communications Plan

☐ PR/Marketing Plan

How you plan to promote your campaign and draw in the crowd. Include:

  • Press release (optional)
  • PR contact list
  • List of online and other communities you and/or the project are involved in.
  • Launch-day backers list

For more information, tips, and ideas for marketing, visit the Marketing & PR page.

☐ Communication to Backers Plan

List of weekly or more frequent updates you’ll send out to your backers and followers. For more information, visit the Backer Communications page.

Further Details

☐ Project Timeline

Notable milestones for this project both in the past and in the future.

☐ Fulfillment Plan

Describe how you will deliver your premiums to backers.

Contact us at to see how we can help.

The Crowd Supply Guide: Table of Contents

For Everyone

For Backers

For Creators

Intro & Overview

Before Your Campaign Starts

During Your Campaign

After Your Campaign Concludes

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