The Crowd Supply Guide: Engage Social Media

Like it or not, social media is now more critical to product marketing than ever. While we might not always agree with their policies or practices, platforms like Facebook, Twitter, Instagram, etc. play a vital role in building a community around a project. This is especially true for hardware and product crowdfunding campaigns. Building a vibrant, engaged community is essential to a successful campaign, and frankly that’s almost impossible without engaging social media. Below are some basic guidelines for reaching backers, driving pledges, and building a community of supporters via social media.

Get Started on Social Media

Build your Audience

Use hashtags, so that people follows specific conversations or keywords have a better chance of seeing it.

Share Relevant and Interesting Content

Never Do These Things

It’s easy to make mistakes on social media, but hard to make those mistakes go away. Don’t make them in the first place by avoiding the following:

There are a lot of tools out there to help you automate and optimize your social media activity. Unfortunately, most of them are proprietary and not as respectful of user privacy as we might wish. But, they are very effective and useful enough to be all but essential. Use them judiciously and with forethought and care for your audience. These are just a few we’ve used and found effective and useful. Try them out, and let us know if you find any better solutions.

Be prepared to dedicate a good bit of time and attention to your social media channels, at least a couple of hours a day. If that’s not for you and you have some marketing budget, enlist a pro to help. We have a great network of experienced digital marketing professionals you can tap into for launching on Crowd Supply.

Question not answered here? Contact us to see how we can help.

The Crowd Supply Guide: Table of Contents

For Everyone

For Backers

For Creators

Getting Started

Before Your Campaign Launches

During Your Campaign

After Your Campaign Concludes

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