Portland, OR



Made in the USA Handful Bra

$52,680 raised

of $50,000 goal


Jul 01

Funded on





Pledge Now

  • Support Handful!

    Thank you!


  • Totes Awesome (Bag + Opener)

    Ships July 2013


    Free US Shipping!

  • Tee Me Up! (T-shirt + Hat)

    Ships July 2013


    Free US Shipping!

  • Grab a Handful (Made in USA Bra)

    Ships July 2013


    Free US Shipping!

  • Handful Shwag Bag (Bag, Opener, Hat, T-shirt, Bra)

    Ships July 2013


    Free US Shipping!

  • Week of Handful

    Ships July 2013


    Free US Shipping!


Funding began on May 10, 2013 at 11:59pm PDT

Funding ended on Jul 1, 2013 at 11:59pm PDT

Our bras make you happy. Happy because they fit just right and feel great whatever you’re doing, leaving you with two less things to worry about.

We’re not about engineering a bra that will shave five seconds off your PR, just like our main goal isn’t creating a lacy number for gettin’ lucky (although if you manage to do either or both in our bras, good for you, sister!). We make bras that make you happy. Happy because they fit just right and feel great no matter what you’re doing. Happy because the woman who designed them thought of all the details, leaving you with one – make that two – less things to worry about. And happy because, by buying a Handful, you bought a lifetime membership to our sisterhood of sass.

Welcome to the Girl’s Club. This brand is about more than bras, more than girls, more than the “girls” inside the bra. This brand is about Us, the bigger, plural, life-is-better-together Us. Handful recognizes that as unique and wonderful as we all are as individuals, where would we be without support, encouragement and love. As we build our brand, we build our pack. Consider yourself hugged.

Handful was started by fitness enthusiast, Jennifer Ferguson, in Portland, Oregon. Positive energy has fueled her 22 -year career as a group exercise instructor, teaching cycling, strength, dance, step, aqua, kick-boxing, rock climbing, yoga, and running. Jennifer has also competed in numerous endurance events such as the Boston Marathon.

After years spent searching in vain for a good sports bra, Jennifer decided to channel her frustration creatively. She designed and manufactured what she (and a lot of other female athletes) had been waiting for…that one sports bra that does it all! It has become much more than a sports bra for its admirers. The Handful is an everyday bra that takes you from workout to weekend, looking great by itself or fantastic as a layering piece underneath.

We are proud to be an approved mastectomy bra, supporting breast cancer survivors during treatment and their return to good health and fitness.

Premiums & Pledge Levels

Totes Awesome ($30)

Celebrate our success, carry your essentials, and crack open a cold one – all at the same time! You’ll get a limited edition Handful tote bag and our own custom bottle opener. It’s a Handful party in the making!

Tee Me Up! ($40)

Wear your heart on your sleeve and Handful on your chest with our limited edition tees for both men and women. Get ‘em while you can! Tees run small for Women’s sizing, so order a size up! Men, your size is just right…

Grab a Handful ($50)

The main event! Be first in line to get one of the made in USA Handful bras in your choice of Freshly Squeezed Orange, Gett’n Lucky Green, or Booya Black.

Handful Shwag Bag ($120)

It’s all here! The ultimate package for the true Handful fan: tote bag, bottle opener, tee, hat, and of course a made in USA Handful bra!

Week of Handful ($250)

For those of you who have already discovered the joys of Handful, here’s a great opportunity to get one for every day of the week. No more reaching in to the laundry pile to do the “smell test” – just grab a fresh Handful and go! You get two of the new made in USA Handful bras and five bras from our current production line.

Product Specifications

  • 82% Nylon & 18% Spandex
  • Sizing XXS-XL
  • Adjustable and convertible straps allow for crisscross or straight back design and shorten or lengthen based on support needed
  • Removable pads contour and conceal while gathers keep bra close to the body and give you shape
  • Soft, moisture wicking fabric moves with you; water friendly
  • Comes packaged with reusable mesh laundry bag
  • Pad pocket can be used to hold prosthetics


Bra Sizing

30-32 A-C+ XX-Small
32-34 A-C+ X-Small
34-36 A-C+ Small
36-38 A-C+ Medium
38-40 A-C+ Large
40-42 A-C+ X-Large

Women’s T-shirt Sizing

Size 00 0 0-2 4-6 8-10 12-14 16-18
Chest (inches) 26-28 28-30 30-32 32-34 36-38 40-42 44-46
Waist (inches) 20-22 23-24 25-26 27-28 30-32 33-35 36-38

Men’s/Unisex T-shirt Sizing

Chest (inches) 29-31 30-32 34-36 38-40 42-44 46-48 48-50 50-52
Waist (inches) 27-29 28-30 30-32 32-33 33-34 36-38 40-42 44-48

Manufacturing Plan

We have a great product that we’re going to make even better by moving our manufacturing to the USA from its current origin of China. To make this successful, we need your help to ensure that we can cover the initial raw material and labor cost increase in doing so as well as updating all our key brand marketing which is necessary for this major change. We will be transitioning the manufacturing in 2 stages. The first stage will include pads that we have had to procure from our old manufacturer in China and the second stage will be complete made in the USA materials with pads as well. Our plan is to have our prototype approved for all necessary parts in full as soon as possible but within 1-2 months of the campaign close.

Risks & Challenges

The risks to us moving our manufacturing onshore is finding materials at a reasonable cost to make a competitive product, especially factoring in an increase in labor compared to China. We don’t want to price ourselves out of the market and believe our product is a superior one that women love. However, our goal is to make this transition as smooth as possible without raising our pricing drastically to cover the additional costs of this move.

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hand-ful (noun) – A strong, confident, determined, active, compassionate, and/or adventurous woman. Sense of humor REQUIRED.

Jody Filkins

Chief Financial Officer

Jennifer Ferguson

Chief Executive Officer

Cary Goldberg

Director of Survivor Relations

Tina Thede

Managing Director