Thank you to everyone who has pledged support for our campaign so far. We so appreciate your vote of confidence and the validation that this coat design makes sense for urban bicycling. Today marks the halfway point for our campaign, which means we have about 2 weeks to meet our funding goal.

A few thoughts/reminders:

• This campaign is an all-or-nothing format, meaning that unless we hit our funding target, no funds will be collected.
• If we don't reach our goal, we won't be able to make any coats. This will make us very sad!
• You can help us by sharing this campaign with anyone who might be interested in a Men's Riding Coat or our other premiums. If they pledge, then we'll be that much closer to reaching our goal, and you'll be closer to receiving a coat of your own!

We’re in the press! We think this new coat is great, but you don’t have to take our word for it. Check out these terrific posts about the coat from three sources who spend a lot of time thinking about bikes:

• Cascade Bicycle Club - Normalizing the ride through fashion and function
• Seattle Bike Blog - Help Hub and Bespoke crowdfund a Seattle-made men's riding coat
• Velojoy - Stylish cycling jacket for men lightens up a classic

New incentive levels! We’re introducing two new pledge levels: ‘Everything but the coat’ - All the existing pledge premiums except for the coat. $125 ‘Everything and the coat’ - All the existing pledge premiums including the coat. $360

We hope these new levels will make sense for supporters who A) like the project but don’t need a new coat, or B) want it all.

Thanks again for your support and encouragement so far. Please help us get the word out for this project so we can bring this design to reality. We’ll be back with another update in the next week!

Sincerely, Hub and Bespoke (Aldan and Juliette)