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WILD Outdoor Apparel is a design studio from Portland, Oregon making technical outdoor apparel for active people who do not want to be pegged into a product category. All WILD products are designed and manufactured using technical fabrics and construction. The second WILD product to hit the market is the Sweet Sister Down Hoodie. Styled for the street but made from technical, fine denier nylon and insulated with 700 fill down. This styles was inspired by the classic cotton hoodie that has a front zip, pouch pockets and a hood. The Sweet Sister takes this concept but turns it into a super light, highly compressible, very soft down sweat shirt hoodie. An easy grab and go style that stands up to both cold weather and discerning eyes. Look for other WILD Outdoor Apparel products to debut on Crowd Supply in the future. WILD Outdoor Apparel - The Original Mountain-to-Bar Brand. Get WILD.
The Fox on the jacket is not meant to be a logo, but a WILD spirit animal, or type of good luck charm. This embellishment is not intended to be a brand identifier. The idea is that each year the spirit/charm icon will change to something different like a lynx or a bear, wolf or a porcupine etc. This will make each year's product distinguishable by the icon. It goes against corporate branding 101, but that is sort of the point. Be WILD.
These are actual garment dimensions. You should choose a size larger than your own measurements. As a general guide, keep in mind that this fit is smaller than Columbia Sportswear, but larger than Arc'teryx. Size exchanges are no problem, but shipping costs will apply.
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The Sweet Sister Down Hoodie is being offered in three colors: Tonal Blue: Lazio / Itaila, Tonal Purple: Purple Rain / Stellar and Contrast Purple: Ballast / Purple Rain. All three colors are made from the same materials and have the same features and fit as listed above.
The pre-order price (between the end of this campaign and the first batch) will be $129 and the expected retail price will be $150, so get in early now with the crowdfunding price of $99.
For all of you store owners out there, be the first to offer the Sweet Sister Down Hoodie in your shop. For an order of 20 hoodies, we will show our appreciation by offering you a special price of $70 per jacket. List the exact styles and sizes you want in the comments section of the checkout page.
I have 15 years experience in the outdoor/ski apparel business in design, merchandising, fabric sourcing and production. I have an established network of partners that allows me to produce top quality technical garments that are highly designed, unique and fun. I have personal relationships with factory owners and managers who are ready to make 100 or 100,000 garments at a time.
For the Sweet Sister Down Hoodie I can dye the fabric and complete the production in 4.5 months and then it takes another 30 days for shipment.
The biggest barrier to entry into the technical apparel market is being able to meet the fabric weaving and color dying minimums as well as the factory production minimums. These minimums are very cost prohibitive, which is why the market is dominated by deep-pocketed corporations. I am able to skirt these minimum issues through my network of partners, but low-quantity orders are still the biggest risk to any apparel project. For example, a low-quantity order could mean the order is given lower priority for color dying at the fabric mill, thus lengthening the time to delivery. The more people who support this project, the less the risk of being deprioritized at the fabric mill.