WILD Outdoor Apparel is a design studio from Portland, Oregon making technical outdoor apparel for active people who do not want to be pegged into a product category. All WILD products are designed and manufactured using technical fabrics and construction. The first WILD product to hit the market is the Park Place Snap-Front Jacket. Styled for the street but made from technical, waterproof, breathable, fine wale, synthetic corduroy and insulated with 700 fill down. This easy wearing style stands up to both cold weather and rain while cutting a fine silhouette. Look for other WILD Outdoor Apparel products to debut on Crowd Supply in coming weeks. WILD Outdoor Apparel - The original Mountain-to-Bar brand. Get WILD.
The Owl on the jacket is not meant to be a logo, but a WILD spirit animal, or type of good luck charm. This embellishment is not meant to be a brand identifier. The idea is that each year the spirit/charm icon will change to something different like a lynx or a bear, wolf etc. This will make each year’s product distinguishable by the icon. It goes against corporate branding 101, but that is sort of the point. Be WILD.
These are actual garment dimensions. You should choose a size larger than your own measurements. As a general guide, keep in mind that this fit is smaller than Columbia Sportswear, but larger than Arc’teryx. Size exchanges are no problem, but shipping costs will apply.
The Park Place Snap-Front Jacket is available today in three variants. The Obsidian and Estate are two different colors using the same fabric, whereas the Estate Plaid is a different fabric in a plaid style. Other than these differences the three jackets share the same technical features and fit.
I have 15 years experience in the outdoor/ski apparel business in design, merchandising, fabric sourcing and production. I have an established network of partners that allows me to produce top quality technical garments that are highly designed, unique and fun. I have personal relationships with factory owners and managers who are ready to make 100 or 100,000 garments at a time.
For the Park Place Snap-Front Jacket I can dye the fabric and complete the production in 4.5 months and then it takes another 30 days for shipment.
The biggest barrier to entry into the technical apparel market is being able to meet the fabric weaving and color dying minimums as well as the factory production minimums. These minimums are very cost prohibitive, which is why the market is dominated by deep-pocketed corporations. I am able to skirt these minimum issues through my network of partners, but low-quantity orders are still the biggest risk to any apparel project. For example, a low-quantity order could mean the order is given lower priority for color dying at the fabric mill, thus lengthening the time to delivery. The more people who support this project, the less the risk of being deprioritized at the fabric mill.