The Crowd Supply Guide: Marketing and PR

Behind every successful crowdfunding campaign you’ll find more than just a great product, there’s also a solid marketing strategy. But probably the most frequent lament we hear from our creators is “I’m no good at marketing.”

Don’t worry, we’re here to help. Below you’ll find (1) a list of the things Crowd Supply can do for you and (2) a list of things you can do to best market your product. We’ll also provide help and advice throughout your campaign in the form of coaching, editorial support, and general support and guidance.

Getting an early start on marketing is very important. Some things, like community building, will take time and effort. Other things, like your campaign page and early updates, need to be ready on campaign launch day. That’s why one of the first milestones in preparing for launch is defining your community by understanding your users. At the very start of your campaign, we’ll ask you a series of user-focused questions so your messaging is clear and defined at the outset. Please take some time to carefully work through the Messaging Issues, take a look at the resources linked there. Your responses will shape the entirety of your campaign.

Things Crowd Supply Can Do

Crowd Supply will help every campaign by providing the following:

Some other things Crowd Supply can do, but which may not apply to every project, include:

-Discord AMA Crowd Supply has a busy community server hosted on Discord. As appropriate, we can host a live "Ask Me Anything" session where backers and other creators can ask questions about your project.

Things You Can (and Should) Do

Tell a Story

You know why your product is awesome, you created it to fill a need or achieve a goal. But you need to help everyone else see your vision. Sound messaging and an effective storyline are critical to a great campaign. Think of your product as a hero on a quest to solve your users’ problems. This is an important exercise that will become the foundation of all of your marketing materials, your product campaign page, general website copy, and so on.

The “Write Your User” Guide page and this blog post look more closely at this topic. The Issues in the GitHub Messaging Issues are there to help you put their advice into practice.

Activate Your Personal Network

Develop Your Community

Community development should start well before your campaign launches and will serve you well both during and long after your campaign. "Community members" are fans of your product, your customers, influencers in your product’s market, and vocal champions who will share the product with others. Think of them as collaborators in your product’s development.

Remember, don’t be spammy, pushy, or exploit the community just for your own sake. Ask for feedback, contribute back to the community with your own feedback and help, and enroll them in your cause.

Social Media

Like it or not, social media is an integral part of your marketing plan. Post frequently, but provide good, informative content with each post. There are a number of guides on the internet describing how to increase and engage a following on the various platforms. It’s worth taking a little time to do some research to improve your practices.

Media Outreach

Pitch the press to let the world know about your product. Here are some best practices for pitching the media:

Question not answered here? Contact us to see how we can help.

The Crowd Supply Guide: Table of Contents

For Everyone

For Backers

For Creators

Getting Started

Before Your Campaign Launches

During Your Campaign

After Your Campaign Concludes

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