Behind every successful crowdfunding campaign there’s more than just a great product, there’s also a solid marketing strategy. But probably the most frequent lament we hear from our creators is “I’m no good at marketing.” We have two responses: (1) we can help and (2) you’re better than you think.
This page will help you by outlining some fundamentals for promoting your product and campaign. We’ll also provide help and advice throughout your campaign in the form of coaching, editorial support, social media promotion, and general support and guidance.
Very, very few Crowd Supply projects warrant hiring an outside PR & Marketing firm, but if you think it’s needed, we can help you explore those options.
Getting an early start on marketing and PR tasks is very important. Some things, like community building, will take time and effort to build up. Other things, like your campaign page and early updates, need to be ready on campaign launch day. That’s why one of the first milestones in preparing for launch is defining your community by understanding your users. So we ask you a series of user-focused questions at the very start of your campaign, so that your messaging is clear and defined at the outset. Please take some time to carefully work through the Messaging Milestone, as well as the suggestions provided here. Your responses will work to shape the entirety of your campaign.
You know your product is awesome, because you created it to fill a need or achieve a goal - help the world see your vision. Product messaging and an effective storyline are critical to a great marketing campaign. Think of your product as a hero on a quest to solve your user’s problem. This is an important exercise that will become the foundation all of your marketing materials, your product campaign page, website copy, and so on.
Community development should start well before your campaign launches, and will serve you well during and long after your campaign. Community members are fans of your product, your customers, influencers in your product’s market, and vocal champions who will share the product with others. Think of them as collaborators in your product’s development.
We’ve created a Community Directory to help you find your people. If you know of a resource we should add there, let us know!
Remember, don’t be spammy, pushy, or exploit the community jut for your own sake. Ask for feedback, contribute back to the community with your own feedback and help, enroll them in your vision.
Like it or not, social media is an integral part of your product marketing plan. Because it’s important, we’ve devoted a whole guide page to engaging social media.
For almost all Crowd Supply projects, a press kit is overkill; your campaign page will do the job. However, if and only if you think your project is going to get a lot of press attention and you are working with a professional PR person, a press kit might make it as easier for journalists, bloggers, and reviewers to write about your product and get the images they need for an article. Having a standardized kit will make it easier for you to respond to requests for info and collateral.
Pitch the press to let the world know about your product. Here are some best practices for pitching the media:
Question not answered here? Contact us to see how we can help.
Intro & Overview
Before Your Campaign Starts
During Your Campaign
After Your Campaign Concludes
Please send us your feedback on this Guide: firstname.lastname@example.org.