The Crowd Supply Guide: Working with Manufacturers

Before your campaign gets underway, you’ll need to identify and form partnerships with your manufacturers. That’s why it’s essential you have at least a prototype squared away before you start looking for manufacturing partners and launch your campaign. Picking the right manufacturer(s) is critically important; it can make or break your launch. You’ll need to do careful due diligence and make sure you get the decision right.

That said, working with manufacturers is a broad and complex topic that is highly dependent on the kind of product you are manufacturing. Covering the whole subject is well beyond the scope of this Guide. We’ll provide an overview and some important considerations and tips here, but you’ll need to do more research to understand specifics related to your particular product.


While we don’t have an absolute requirement, typically we want an Engineering Verification/Validation Test (EVT) prototype in place before the campaign starts. Often, you’ll use the same manufacturer for prototype and production, though some creators make their own prototypes or use a small-scale prototyping shop and then go to a larger A good manufacturer can do more than just crank out parts to your specs. They can also give you advice and suggestions on how to make your product easier and cheaper to manufacture and assemble. Provided they can work at your production scale, your prototype manufacturer will bring familiarity with the product and they will have a first-hand understanding of the best way to manufacture it. For that reason, make sure to involve your prototype manufacturer as soon as possible.

Note that you probably need several prototypes to share with manufacturers as a reference. At minimum, you’ll need at least one prototype for every manufacturer you’ll be soliciting bids from.

Finding Manufacturers

Talk to other creators who have built similar products, or use similar components and/or manufacturing techniques. Ask who they went to and what their experience was like. Similarly, when you find a potential manufacturer, ask them for referrals and follow up with them to see what their experience was.

Find a local manufacturer, if possible. Keeping it local does more than reduce impact and contribute to your community. It can also improve communications and responsiveness, allowing you more control over the quality of parts. Easier access to early runs also simplifies the transition from prototype to product. In addition, working with someone local will help you make contacts and build your community.

This is the high speed printing press used for "The Essential Guide to Electronics in Shenzhen".

On-shore or Off

For smaller production runs (think hundreds of items), you’re almost always better off going with domestic, ideally local, manufacturers. For larger runs, you’ll probably need to go overseas. (A great resource for working with Chinese suppliers and manufacturers is Bunnie’s book on Shenzhen.)

While it’s certainly possible to work with an off-shore manufacturer directly, you might find it easier to employ a broker or agent who represents the factory (or factories) you’re interested in working with. They can help guide you through the process, answer questions, and set up accounts, shipping, etc. A good agent can help reduce risk, which is always a good thing for a small, start-up operation.

To learn more about importing, licensing, customs, etc. the US Dept. of Homeland Security (in charge of Customs) has a page of helpful Tips for New Importers and Exporters.

Getting a Quote

Once you’ve come up with a short list of potential manufacturers and have a prototype in hand, you’ll need to solicit quotes. You’ll use your prototype to develop your Bill of Materials (BoM). What gets included on the BoM varies considerably by product and industry, but generally speaking you should include:

Be aware that the actual cost of manufacturing (raw material, labor, etc.) is only part of the deal. There are also packaging, shipping, customs, and tariff expenses. So when you’re comparing quotes, make sure all of these things are clear and accounted for. Quotes are negotiable, so don’t be shy about making counter-proposals. Finally, make sure you understand how long the quote will be valid. The manufacturing world changes rapidly.

Starting Production

Manufacturers will use your prototype to make a sample for you. You will need to examine and test this sample very carefully. Inspect it closely, use it in real-world conditions. Check for correct fit and function, size and color, performance and specifications. Make a detailed list of things that need attention and make sure it’s all communicated very clearly to the factory or your agent.

Other Do’s and Don’ts

Question not answered here? Contact us to see how we can help.

The Crowd Supply Guide: Table of Contents

For Everyone

For Backers

For Creators

Getting Started

Before Your Campaign Launches

During Your Campaign

After Your Campaign Concludes

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